search engine optimization
Search Engine Optimization
Page structure, keywords, metadata, and local content optimizations that help your website show up for the right searches and drive traffic to your website.
The problem this solves
Most business websites are not structured to rank for the searches their best customers are actually running. The fixes are usually practical, not technical.
Useful outcomes
Pages that match what customers search for when looking for your service in your area.
Metadata, headings, and content structured to signal relevance to search engines.
A foundation that supports long-term search visibility without ongoing agency dependency.
Process
- 01Audit the website's current structure, keywords, and gaps relative to competitors.
- 02Identify the highest-value searches and map them to the right pages.
- 03Implement on-page improvements, metadata, internal links, and local content.
Pricing
Setup
$1,499
One-time — required before any ongoing plan.
- Full technical and on-page SEO audit
- Keyword research and page-to-keyword mapping
- Metadata, headings, and schema implementation
- Initial on-page content improvements
- Baseline rank tracking configuration
Ongoing
Maintenance
$250/mo
For businesses with solid foundations that need consistent upkeep and visibility in the local map pack.
- Monthly keyword ranking report
- Google Business Profile posts and photo updates
- Q&A monitoring and response drafting
- Citation accuracy checks
- One on-page content update per month
Growth
$500/mo
For businesses in competitive markets that need active content production, link building, and technical upkeep to move rankings.
- Everything in Maintenance
- 2–4 new or updated on-page content pieces monthly
- Local link building and citation outreach
- Competitor gap analysis each quarter
- Core Web Vitals and crawl error monitoring
- Algorithm update response as needed
Why Pietra
Focused on practical on-page work that moves rankings, not vague strategy.
Built to support both organic search and local map pack visibility.
Changes are made directly in the website rather than delivered as a report.
Related products
Want to clarify which product matters first?